Fitzrovia is a unique area of London characterised by its heritage architecture, vibrant atmosphere and interesting mix of hospitality businesses. The area has an increasing office worker population, dominated by creative, media, fashion and tech industries, and, with its proximity to central London’s universities, a large student population. In the heart of Fitzrovia, Charlotte Street is a destination for foodies, with a wide choice of independent restaurants, bars and cafés.
Wholly Owned Portfolio
28hospitality and leisure
Our ownership in Fitzrovia, which is focussed on Charlotte Street and Goodge Street, is largely made up of independent restaurants, bistros, cafés, pubs and bars. Fitzrovia’s rapidly increasing office concentration, dominated by creative, media, fashion and tech businesses, together with a large student population, add to the cosmopolitan feel of the area.
Fitzrovia was a notable artistic and bohemian centre from roughly the mid-1920s to the present day. Amongst those known to have lived locally and frequented public houses in the area are Quentin Crisp, Dylan Thomas, Virginia Woolf and George Orwell, as well as renowned artists Richard Wilson and John Constable and musicians Pink Floyd, Coldplay and Boy George. This rich history, alongside its mix of period architecture and central location, makes it a distinctive and exciting place for residents, workers and visitors alike.