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Our Purpose

Our purpose is to invest in and curate vibrant and thriving destinations in London's West End where people work, live and visit, delivering long-term social and economic value.

Our culture is high-performance, professional, inclusive and entrepreneurial, reflective of our business strategy where creativity and innovation are promoted across the business.

Our values

Acting with integrity

We have a high-performance and entrepreneurial culture working with integrity and transparency, and expecting the highest professional standards across the business.

We have a range of policies that set out our standards and expectations to ensure our employees, suppliers, partners and stakeholders understand our values.

Creative and innovative

We encourage creativity throughout our business and welcome new ideas and perspectives from our people, business partners, customers and community.

We take an entrepreneurial approach to the management of our business, seeking innovative opportunities to deliver value for our stakeholders.


A collaborative, inclusive approach which encourages diversity, creativity, trust and respect across our business, our partners and our stakeholders.

Responsible, long-term approach

As long-term custodians of remarkable destinations across the West End, we behave in a socially and environmentally responsible manner, working towards enhancing the sustainability of our business becoming a UK leader for heritage environments, addressing climate change, improving air quality and supporting communities and people.

Positive impact

We make a positive contribution to London’s West End working collaboratively with our communities and our stakeholders. We use our expertise to address the West End’s challenges and opportunities, and generate sustainable long-term benefits through actively managing vibrant and thriving places.

We invest in the development and well-being of our people, providing training and development opportunities, encouraging our employees to reach their full potential.