Investing in the West End

The beating heart of London

The West End is more than a destination. It is a living network of streets, squares, courtyards and neighbourhoods where culture, commerce and community come together. From the first coffee of the day to the last theatre curtain call and beyond, the unique rhythm and energy of this iconic part of London is what makes it one of the world's most compelling places to visit, work in and invest in.

Our portfolio

A connected West End portfolio

Our portfolio sits at the vibrant centre of it all. Visitors, businesses and investment reinforce one another, creating a connected ecosystem that continually strengthens our destinations and supports sustained growth.

a crowd of people in a plaza

£5.6bn

portfolio value

2.8m

sq ft of lettable space

39

theatres in the West End within a 10-minute walking radius

c.21,000

hotel rooms within a 10-minute walking radius

553,000

workers within a 10-minute walking radius

a group of people walking in a courtyard

Our presence

Our destinations attract an annual footfall of almost 150 million, with an average dwell time of 100 minutes. Exceptional connectivity places our portfolio within easy reach of the West End's major Underground stations and the Elizabeth Line.

Explore our destinations

a group of people posing for a photo

London's West End

The West End is in the heart of central London and is a world-leading destination for culture, entertainment, retail and hospitality. It is home to around 39 theatres, 10,000 hotel rooms and a diverse mix of shopping, dining and leisure experiences. Supported by a large working and residential population, and exceptional transport connectivity, the area benefits from consistently high footfall and a thriving seven-day economy.

Customer demographic

Covent garden annual footfall: 63m; Carnaby and Soho annual footfall: 42m; Chinatown London annual footfall: 42m. Pie chart showing international customers 30%; domestic customers 25%; and London 45%.* MRI OnLocation footfall counters.
** CACI.

Testimonials

Hear from our community

a group of women standing in a kitchen

I’m so proud of how far Darjeeling Express has come in the last few years – what started as a passion project for me has become a mainstay of Indian dining in London, and a successful example of female empowerment in hospitality. As we continue to grow, Shaftesbury Capital has supported us with a space that allows our all-female team to remain front and centre, while taking the next step in our exciting journey.

Asma Khan – Founder of Darjeeling Express
a woman holding a plate of food

Our relationship with Shaftesbury Capital is one that has proven incredibly rewarding, having worked with them now for more than 18 years, so it felt right that we select Chinatown London for Arôme. It is a hub for ESEA culture, and whether we are welcoming tourists, residents, or office workers, we know that the people who come to this part of the West End are seeking exactly what we’re offering – authenticity enhanced through innovation.

Ellen Chew – Co-Founder of Arôme Bakery