Shaftesbury Capital has announced that self-pour wine bar, Vagabond Wines, is set to open its largest flagship venue to date, in the heart of Soho at 14 – 16 Ganton Street, also marking the brand’s West End debut.
Vagabond, under the Majestic Wine Group umbrella, is set to launch its 6,300 sq ft space at 14 – 16 Ganton Street this summer, bringing its interactive, discovery‑led wine experience to Soho. Designed as a premium exploration space, the venue will combine winemaking-inspired design with Vagabond’s signature self-pour experience. Guests will have the choice of over 120 wines by the glass, some from grapes grown within two hours of London, championing local sourcing, sustainability, and British wine innovation. It will also offer a curated menu of seasonal small plates and nibbles, built for sharing and celebrating the art of wine and food pairing.
Vagabond will join a host of best-in-class wine bars in Soho, bringing a fresh, experiential drink-led hospitality offer to the neighbourhood, complementing its world-class restaurants.
Vagabond’s experiential concept is an ideal match for Soho, appealing to our broad demographic of visitors and perfectly complementing our dynamic, ever-evolving food and drink scene. Like its fellow wine bars in Soho, Vagabond delivers a unique, interactive experience that suits the West End right down to the ground.
EMMA MATUS – HEAD OF RESTAURANT LEASING AT SHAFTESBURY CAPITAL
Soho has always been a place that challenges convention, and that is exactly what we are here to do with wine. At the Ganton Street location, you can explore over 120 wines at your own pace, try things you would never normally order, and build your own experience, whether that is a single glass or a full flight. It is about removing the barriers and putting the guest back in control. Everything in the space has been designed to support that. It is immersive, it is social, and above all, it is about making wine more engaging and more enjoyable for everyone.
CHRISTOBELL GILES – MANAGING DIRECTOR OF VAGABOND WINES
Vagabond is central to our vision for the future of wine, and we have made a significant multi-million-pound investment in the brand to support its growth. Soho is a powerful expression of our long-term vision. Together with Fortress, we see a clear opportunity to scale this model in landmark locations across the UK.
JOHN COLLEY – CEO OF MAJESTIC WINE GROUP
Building on the recent momentum across the neighbourhood, with Padella set to join Kingly Street and Ria’s now being open at Foubert’s Place, this latest addition further elevates the area’s diverse and high-quality food and beverage offer. Together, these openings reflect a broader trend of unique concepts in Soho that are completely complementary, reinforcing its position as one of London’s prime food and drink destinations.
For further information, please contact: carnabyandsoho@averpr.com
Notes to Editors
About Shaftesbury Capital
Shaftesbury Capital PLC ("Shaftesbury Capital") is the leading central London mixed-use REIT and is a constituent of the FTSE-250 Index. Our property portfolio under management, valued at £5.4 billion, extends to 2.8 million square feet of lettable space across the most vibrant areas of London's West End. With a diverse mix of shops, restaurants, cafés, bars, residential apartments and offices, our destinations include the high footfall, thriving neighbourhoods of Covent Garden, Carnaby, Soho and Chinatown. Our properties are close to the main West End Underground stations and transport hubs for the Elizabeth Line. Shaftesbury Capital shares are listed on the London Stock Exchange ("LSE") (primary) and the Johannesburg Stock Exchange ("JSE") (secondary) and the A2X (secondary).
Our purpose
Investing to create thriving destinations in London’s West End where people enjoy visiting, working, and living.
Our values
We have a set of values that are fundamental to our behaviour, decision making and the delivery both of our purpose and strategy: Act with integrity; Take a creative approach; Listen and collaborate; Take a responsible, longterm view; and Make a difference.
About Soho
Soho is a world-famous shopping and dining destination in the heart of London’s West End, synonymous with culture, creativity and innovation. Made up of one square mile of vibrant interconnecting streets including the globally renowned Carnaby Street, it’s home to a multi-dimensional mix of international flagships, independent boutiques and innovative, new concept stores. The epicentre of London’s dining scene, its unique day-to-night hospitality offer comprises high-quality restaurants, cafés, bars and pubs.