GRILLIANT NEWS: YATAY CHOOSES CHINATOWN LONDON FOR DEBUT RESTAURANT IN THE WEST END

Shaftesbury has announced that Japanese robatayaki grill restaurant, Yatay, has selected Chinatown London’s 22 Wardour Street for its debut London site, and is set to open later this year.

The brand’s Chinatown London restaurant will span 3,900 sq ft over three levels, with each floor having a distinct feel and offer. The ground floor will be centred around Yatay’s charcoal-powered robatayaki grill, offering street food inspired Japanese dishes including over 20 different preparations of chicken yakitori, and sharing cocktails.

Yatay’s first floor will seat up to 50 guests in a more traditional dining setting, dubbed the ‘Izakaya Sake Shop’. Here customers will be offered a range of sharing plates, including exquisite Japanese delicacies from a traditional robata charcoal grill. The menu includes fried gyoza, tempura vegetables, Asian salads, pickles, and more, all carefully selected to pair with a bottle of sake or Japanese sangria.

The basement at the Chinatown London venue will be home to the brand’s late-night bar inspired by ‘roller zoku’ – Tokyo’s underground street culture – offering a homage to Japanese craft beverages. The bar will sit alongside the record room, containing a DJ booth with music from London to Tokyo, and a host of genres to suit each group’s individual taste.

Julia Wilkinson, Restaurant Director at Shaftesbury, commented:“Chinatown London reflects trends and traditions from across the entire ESEA region; Yatay adds to this with its unique take on what is culturally relevant in Japan today. Like the recently signed Kiwa Sushi & Grill, Yatay has a distinct identity, and these two concepts complement each other well, highlighting the variety of flavours and items a chef can create using a robata grill.”

Andy Cook, Co-Founder and Head of Culinary at Yatay, added: “Inspired by the streets and the underground culture of Japan, we are delighted to be bringing this unique and delicious offering to London for the first time. With its world-renowned status and commitment to championing authentic Far Eastern cuisines and culture, Chinatown London was the first, and only, location on our list – there is nowhere else we’d rather launch our dynamic and multi-faceted experience in the capital.”

Camilla Topham and Disrtkt represented Chinatown London. DCL acted for Yatay.

Further information can be found @ChinatownLondon and www.chinatown.co.uk

ENDS

For further media enquiries please contact:

Daniel Bleach – +44 (0) 7495 461 545 / [email protected]

Chinatown London

China is changing and traditional values are being complemented by new ideals and trends, inspired by other parts of the Far East and the West. This is influencing what Chinese people and visitors expect in Chinatown. Shaftesbury understands this and is experiencing directly the evolution of China, spending time in its cities to see, taste and hear what is happening first hand.

Whilst inherently Chinese, under Shaftesbury’s long-term curation and partnership with the community, Chinatown is evolving to reflect the changes occurring in the Far East, creating is a mix of tradition and modernism that makes cities such as Shanghai, Beijing, Tokyo and Seoul some of the most exciting places in the world. Centrally located and one of the best-connected destinations in the capital, Chinatown is served by many underground stations, as well as the Elizabeth line at Tottenham Court Road.

中国城

中国正在经历翻天覆地的变化，而在东亚其它地区和西方的影响下，中国的许多传统价值也正在和新的理念与潮流相融合。这样的变化也在影响着中国人与其他地方游客对中国城的看法与期待。Shaftesbury对这样的趋势有着深刻的理解，而且也对中国的高速发展有着直接的体会。在过去的一段时间里，Shaftesbury的一些员工被派往中国，亲自去观看、去品尝、去倾听今天中国的脉搏。

虽然伦敦中国城本质上还是中国传统的延伸，但在Shaftesbury长期的精心策划与管理下，并且在与当地社群的合作下，中国城正在成为反映亚洲巨变的一面镜子。如今，中国城和上海、北京、东京、首尔等等许多令人激动的亚洲城市一样，成为了一个传统与现代相互碰撞、相互融合的地方。

Shaftesbury

Shaftesbury owns and manages a 16 acre property portfolio in the liveliest parts of London's West End. The portfolio comprises of restaurants, cafés, pubs and shops, extending to apartments and offices in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, together with substantial ownerships in East and West Covent Garden, Soho and Fitzrovia.

All our properties are close to the main West End Underground stations, and within ten minutes’ walk of the two West End transport hubs for the Elizabeth Line, at Tottenham Court Road and Bond Street.

@shaftesburyplc shaftesbury.co.uk

Shaftesbury 在伦敦最有活力的西区（WestEnd）拥有、管理的地产组合总面积达到16英亩。这些以餐饮、娱乐和零售为主，以公寓和办公室为延伸的地产组合集中于抢手且繁荣的卡纳比大街（Carnaby）、七晷区（Seven Dials）和中国城（Chinatown）区域。同时，Shaftesbury 在科文特花园（Covent Garden）东、西两侧、Soho区和菲茨罗维亚区（Fitzrovia）也拥有大量地产。

Shaftesbury 的地产不仅全都毗邻伦敦西区的各大地铁站，同时紧邻横贯城铁“伊丽莎白线”（Elizabeth Line）上两个西区交通枢纽站——托特纳姆法院路（Tottenham Court Road）站和邦德街（Bond Street）站均在步行10分钟范围内。