SHAFTESBURY ANNOUNCES THE OPENING OF ACTIONAID #MYBODYISMINE POP-UP WITH A TEMPORARY TATTOO STUDIO IN CARNABY

Shaftesbury announces the opening of International charity ActionAid’s #MyBodyIsMine pop-up in Carnaby. The temporary tattoo studio is in collaboration with leading UK womens tattoo artists Grace Neutral, Jade Chanel and Rizza Boo. The 844 sq ft shop is located at 5 Newburgh Street just off Carnaby Street.

Samantha Bain-Mollison, Retail Director, Shaftesbury says: "We are delighted to partner with ActionAid to provide them with a free space for the temporary tattoo studio pop-up. Their vital work for women and girls worldwide is a great cause to raise funds for. We are looking forward to the success of the pop-up and the support from visitors in the area."

The activation will be a powerful space for Londoners to join together to promote body positivity and speak out to say #MyBodyIsMine while also raising funds for ActionAids crucial global work which includes ending violence against all women and girls. One in three women worldwide will experience physical violence or sexual abuse in her lifetime. Women and girls have the right to control their own bodies: to choose what they wear, where they go, what they do and how they express themselves. This is the idea driving the #MyBodyIsMine pop-up temporary tattoo studio. Limited-edition temporary tattoos, prints, t-shirts and notebooks inspired by the #MyBodyIsMine campaign will be available to purchase. There is a choice of 30 designs to choose between, ranging from hearts, inspirational words, flowers, butterflies and many more illustrations.

Tattoo artist, Grace Neutral says, “I’ve always used my body as an expression of my creativity and, to me, the human body is beautiful in all its forms. I have also been very lucky to be surrounded by strong and creative women throughout my life and that is why it is a real honour to be involved in ActionAid’s #MyBodyIsMine tattoo studio – to celebrate women around the world who are survivors of violence and who are reclaiming their bodies.”

Visitors should look out for ActionAid’s celebrity supporters who are set to be working the tills on selected days. The colourful store is adorned with specially commissioned artwork of inspiring women ActionAid works to change attitudes and build a better, safer world.

Frances Longley, Chief Executive at ActionAid UK says, “We are served stark reminders daily that violence against women and girls persists in every community and within every country around the world. At ActionAid, we believe women and girls have the right to be free and to control their own bodies. By supporting the #MyBodyIsMine studio, we can reclaim our bodies, stand with survivors and shine a spotlight on violence against women and girls. The tattoos and the studio are temporary but their power and impact will be permanent.”

Monday 16th August – Thursday 2 September (Monday to Saturday 11am – 7pm and Sundays 12 – 6pm)

5 Newburgh Street, Carnaby, London, W1F 7RG

Size: 844sqft

Visit actionaid.org.uk/merchandise for more information.

Interviews with tattoo artists available, as well as quotes, images and bios.

 

For more information please contact Sister London: [email protected] / 020 7287 9601

About ActionAid

ActionAid works with local women leaders in over 40 countries worldwide to ensure that survivors of violence receive the support they need and are able to access justice for crimes against them. ActionAid also works to change attitudes and transform laws so that no woman has to live in fear of violence.

About Shaftesbury

Shaftesbury owns and manages a 16 acre property portfolio in the liveliest parts of London's West End. The portfolio comprises of restaurants, cafés, pubs and shops, extending to apartments and offices in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, together with substantial ownerships in East and West Covent Garden, Soho and Fitzrovia. All our properties are close to the main West End Underground stations, and within ten minutes’ walk of the two West End transport hubs for the Elizabeth Line, at Tottenham Court Road and Bond Street.

@shaftesburyplc shaftesbury.co.uk

About Carnaby

Carnaby is in the heart of London’s West End, where over 100 retail brands of quality and distinction and over 60 independent restaurants, cafes and bars can be found across 14 streets, including the world famous Carnaby Street. Carnaby is a unique and iconic experiential shopping, dining and leisure destination.

Follow @CarnabyLondon and visit Carnaby.co.uk for full updates, news and information.

About ActionAid

ActionAid works with local women leaders in over 40 countries worldwide to ensure that survivors of violence receive the support they need and are able to access justice for crimes against them. ActionAid also works to change attitudes and transform laws so that no woman has to live in fear of violence.

About Shaftesbury

Shaftesbury owns and manages a 16 acre property portfolio in the liveliest parts of London's West End. The portfolio comprises of restaurants, cafés, pubs and shops, extending to apartments and offices in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, together with substantial ownerships in East and West Covent Garden, Soho and Fitzrovia. All our properties are close to the main West End Underground stations, and within ten minutes’ walk of the two West End transport hubs for the Elizabeth Line, at Tottenham Court Road and Bond Street.

@shaftesburyplc shaftesbury.co.uk

About Carnaby

Carnaby is in the heart of London’s West End, where over 100 retail brands of quality and distinction and over 60 independent restaurants, cafes and bars can be found across 14 streets, including the world famous Carnaby Street. Carnaby is a unique and iconic experiential shopping, dining and leisure destination.

Follow @CarnabyLondon and visit Carnaby.co.uk for full updates, news and information.