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Shaftesbury has announced that experienced restaurateurs Maguro Group have launched their debut casual Korean BBQ concept, Pochawa Grill, at Chinatown London’s 29 Wardour Street.

Championing Korean culture in food, drink, and music, Pochawa Grill’s 50 cover, 1,670 sq ft venue features street food items such as Tofu Kimchi and a ramen- tteokbokki hybrid called Rabokki, alongside relaxed meals for sharing. Popular Korean spirit Soju takes pride of place on the drinks menu, with beverages such as Somaek (Soju and Beer) and Screw Ju (strawberry ice lolly with Soji) alongside unique cocktails bringing an authentic Korean experience to Chinatown London.

Designed to be a K-culture playground, Pochawa Grill’s interior celebrates the traditional pub culture found in Korea and features retro neon design accents and murals.

Julia Wilkinson, Restaurant Director at Shaftesbury, commented: “We are always looking to introduce distinctive new Asian concepts to Chinatown London; those that reflect the culture of the Far East in authentic or creative way, and can appeal to everyone in our community. Combining both the traditions and modern- day trends of Korea, Pochawa Grill is another milestone opening for the destination, rounding off what has been a fantastic year of new openings and innovation for Chinatown London.”

Throughout 2022, Shaftesbury has introduced several landmark tenants to Chinatown London. Leading art toy brand POP MART opened its debut store at the destination, and has been followed by UK dining firsts, including hand-pulled noodles restaurant Kung Fu Noodle, Hongkongese café The Eight, serve- yourself eatery Zhang Liang Malatang, and Speedboat Bar, the Thai concept from JKS.

Jae Cho, Director, Maguro Group, added: “Chinatown London is at the top of the list for any ESEA brands looking to launch in the UK and we are delighted to have opened our first Pochawa Grill site within the destination. Our relaxed Korean BBQ concept fits comfortably alongside the great line-up here in Chinatown London and we are pleased to be part of the community.”

The opening follows the news that Japanese barbecue restaurant, High Yaki, has signed at Chinatown London for its debut location. Specialising in yakitori, yakiniku, and dry-aged wagyu, High Yaki joining Chinatown London early next year.

Further information can be found @ChinatownLondon and www.chinatown.co.uk


For further media enquiries please contact:
Daniel Bleach – +44 (0) 7495 461 545 / [email protected]

Chinatown London
China is changing and traditional values are being complemented by new ideals and trends, inspired by other parts of the Far East and the West. This is influencing what Chinese people and visitors expect in Chinatown. Shaftesbury understands this and is experiencing directly the evolution of China, spending time in its cities to see, taste and hear what is happening first hand.

Whilst inherently Chinese, under Shaftesbury’s long-term curation and partnership with the community, Chinatown is evolving to reflect the changes occurring in the Far East, creating is a mix of tradition and modernism that makes cities such as Shanghai, Beijing, Tokyo and Seoul some of the most exciting places in the world. Centrally located and one of the best- connected destinations in the capital, Chinatown is served by many underground stations, as well as the Elizabeth line at Tottenham Court Road.


中国正在经历翻天覆地的变化,而在东亚其它地区和西方的影响下,中国的许多传统价值也正 在和新的理念与潮流相融合。这样的变化也在影响着中国人与其他地方游客对中国城的看法与 期待。Shaftesbury 对这样的趋势有着深刻的理解,而且也对中国的高速发展有着直接的体 会。在过去的一段时间里,Shaftesbury 的一些员工被派往中国,亲自去观看、去品尝、去倾 听今天中国的脉搏。

虽然伦敦中国城本质上还是中国传统的延伸,但在 Shaftesbury 长期的精心策划与管理下,并 且在与当地社群的合作下,中国城正在成为反映亚洲巨变的一面镜子。如今,中国城和上海、 北京、东京、首尔等等许多令人激动的亚洲城市一样,成为了一个传统与现代相互碰撞、相互 融合的地方。

Shaftesbury owns and manages a 16 acre property portfolio in the liveliest parts of London's West End. The portfolio comprises of restaurants, cafés, pubs and shops, extending to apartments and offices in the highly popular, sought-after and prosperous locations of Carnaby, Soho, Seven Dials and Chinatown, together with substantial ownerships in East and West Covent Garden, and Fitzrovia.

All our properties are close to the main West End Underground stations, and within ten minutes’ walk of the two West End transport hubs for the Elizabeth Line, at Tottenham Court Road and Bond Street.

@shaftesburyplc shaftesbury.co.uk

Shaftesbury 在伦敦最有活力的西区(WestEnd)拥有、管理的地产组合总面积达到 16 英亩。 这些以餐饮、娱乐和零售为主,以公寓和办公室为延伸的地产组合集中于抢手且繁荣的卡纳比 大街(Carnaby)、Soho 区 、七晷区(Seven Dials)和中国城(Chinatown)区域。同时, Shaftesbury 在科文特花园(Covent Garden)东、西两侧和菲茨罗维亚区(Fitzrovia)也拥有 大量地产。

Shaftesbury 的地产不仅全都毗邻伦敦西区的各大地铁站,同时紧邻横贯城铁“伊丽莎白线”( Elizabeth Line)上两个西区交通枢纽站——托特纳姆法院路(Tottenham Court Road)站和邦 德街(Bond Street)站均在步行 10 分钟范围内。