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Shaftesbury has announced the signing of iconic, heritage hat brand, Stetson, as their first UK flagship in Seven Dials. Positioned in the heart of London’s West End at 58 Neal Street, the new store will span 1,165 sq ft and include an eclectic range of the brand’s signature styles.

Renowned for creating high-quality, durable headwear, internationally acclaimed brand, Stetson, create headgears for all lifestyles; whether it’s authentic Western wear, country-style outdoor fashion, timeless classics or modern streetwear. Remaining true to their principle of “make things right and the best they can be”, Stetson is committed to creating ever evolving, yet timeless products that are built to last, aligning with Seven Dials’ approach of curating a community of close-knit brands with a focus on creativity, innovation and authenticity. The Seven Dials UK flagship store will significantly add to the brand’s pan-European presence and mark a key moment in Stetson’s expansion.

Samantha Bain-Mollison, Retail Director at Shaftesbury, commented: “Stetson’s debut UK flagship store will add yet another facet to Seven Dials’ strong retail line-up. The fiercely independent brand will sit comfortably alongside likeminded pioneering retailers; Vintage Threads, Route One and the recently opened Absence of Colour, all of which have launched their London flagship stores in the neighbourhood. We’re delighted to celebrate the new year with the signing of Stetson and its introduction into our community.”

Sebastian Boekholt, Managing Director FWS / Stetson Europe, added: “We have been on the hunt for the perfect location to launch our debut UK flagship store, and Seven Dials, with its multi-generational clientele and strong line-up of unique, independent brands, is exactly what we’ve been looking for. We are so excited to physically enter the UK market with our first bricks and mortar store and deliver everything Stetson stands for to a new and highly engaged audience.”

This news follows the recent openings of two significant, sustainable fashion brands, Meander Apparel and Rakha. Reaffirming Seven Dials as London’s go-to destination for the conscious consumer, the functional, outdoor clothing retailer, Meander Apparel, unveiled its debut England store, whilst responsible and contemporary womenswear brand, Rakha, launched its new flagship last month.

Hanover Green, Nash Bond and Cushman & Wakefield represent Seven Dials. Nash Bond acted on behalf of Stetson.


For further information, please contact Felicity Gale or Claire Cowan at Aver PR:

[email protected]

Notes to Editors

About Shaftesbury

Shaftesbury owns and manages a 16-acre property portfolio in the liveliest parts of London's West End. The portfolio comprises of restaurants, cafés, pubs and shops, extending to apartments and offices in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, together with substantial ownerships in East and West Covent Garden, Soho and Fitzrovia.

All our properties are close to the main West End Underground stations, and within ten minutes’ walk of the two West End transport hubs for the Elizabeth Line, at Tottenham Court Road and Bond Street. www.shaftesbury.co.uk


About Seven Dials

Seven Dials is home to 95 shops, including international flagships and concept stores, renowned beauty and grooming salons as well as over 50 vibrant cafes, restaurants, bars and pubs. The area comprises of Monmouth Street, Earlham Street, Neal Street, Short’s Gardens, Neal’s Yard, Endell Street, Shelton Street, Mercer Street and the Seven Dials monument. Combined with two luxury hotels, five theatres, two private members clubs, a large number of apartments and offices, Seven Dials is a unique retail and leisure destination in the heart of London.



About Stetson

For over 150 years, Stetson has been defined by its commitment to quality and craftsmanship.

Our core values are rooted in honesty and authenticity. Today we have evolved to offer a wide range of headwear suitable for all lovers of outdoor life with an independent spirit and a touch of rebellion.