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Shaftesbury announces the opening of So.Shell Nail Bar in Carnaby. The 738 sq ft space over 2 floors is located at 34 Marshall Street and opens on 10th December. It is the brand’s first UK store and offers a range of nail, eyebrow and lash services with two treatment rooms.

So.Shell is a place where customers don’t have to compromise between time and quality, a manicure, pedicure and eyebrow treatment can all be done in 90 minutes. The wide choice of treatments include nail extensions, nail art, lash treatments and brow lamination performed by highly qualified professionals which can be done at the same time.

On the ground floor there will be a manicure zone and on the lower ground floor a pedicure zone. Brow treatments are available to add on to any manicure/pedicure treatment. Customers can enjoy a range of refreshments from soft drinks to cocktails and prosecco whilst being pampered.

So.Shell has created multiple successful projects in Ukraine including a nail school, and will continue to create awareness for the Ukrainian crisis by hiring Ukrainian refugees. The So.Shell nail school in Kyiv provided a range of courses for nail technicians and all of these procedures will be available in the UK. All the people working on the project are Ukrainians including the team in London and people working remotely from Ukraine.

Samantha Bain-Mollison, Retail Director at Shaftesbury says “We are excited to welcome So.Shell’s first standalone nail bar to Carnaby. Providing top-quality but time saving simultaneous beauty treatments is a great concept for busy Londoner’s. With Carnaby being one of the busiest destinations in London, So.Shell is the perfect addition for visitors and locals. As well as providing a great service in London, So.Shell will continue to support their Ukrainian routes by providing job opportunities and training.”

Yana Galiyeva, Owner at So.Shell says “Our aim is to establish a unique space, not only in the services we provide but in the atmosphere. We’ve created a stress-free environment where you can take a break from city life and where we can help people not just to look beautiful, but to feel beautiful. We will offer a range of simultaneous beauty services that are meeting the highest standards, our team has more than seven years experience and know how to achieve a top quality result that will last for weeks. To continue our work with our Ukraine projects we will also be providing job opportunities and training for Ukranians who had to flee the country due to the ongoing war.”

Treatments include; manicure/pedicure, Ukrainian manicure/pedicure, brows/lash tint, brow shape, brow lamination and lash lift/curl. Prices start from £15 for brows and lashes and manicures start from £22.

The design and interior of the store is created by a Ukrainian designer and all the furniture is produced in Ukraine.

The nail bar will have a relaxing vibe with blue, white and beige colours throughout with touches of real plants.

Opening 10th December 2022 / Instagram: @so.shell_uk

Joint agents Hanover Green Retail, Nash Bond and Cushman & Wakfield acted on behalf of Shaftesbury.

For further information and images please contact Meghan Ryan/ Chloe Pitman at Sister London

[email protected] / [email protected] / 020 7287 9601

Notes to Editor

About So.Shell

Our core value is time.

We value our clients time and aim to provide only top-quality services that will last longer.

We provide a range of services at the same time including manicure, pedicure, brows and lashes treatments. Our manicure takes approx. 1.5h, but with the range of services provided at the same time, we save time for our clients.

This allows us to guarantee perfection and we give one week guarantee on our treatments.

About Carnaby:

Carnaby is in the heart of London’s West End, where over 100 retail brands of quality and distinction and over 60 independent restaurants, cafes and bars can be found across 14 streets, including the world famous Carnaby Street. Carnaby is a unique and iconic experiential shopping, dining and leisure destination.

Follow @CarnabyLondon and visit Carnaby.co.uk for full updates, news and information.


Shaftesbury owns and manages a 16 acre property portfolio in the liveliest parts of London's West End. The portfolio comprises of restaurants, cafés, pubs and shops, extending to apartments and offices in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, together with substantial ownerships in East and West Covent Garden, Soho and Fitzrovia.

All our properties are close to the main West End Underground stations, and within ten minutes’ walk of the two West End transport hubs for the Elizabeth Line, at Tottenham Court Road and Bond Street.

@shaftesburyplc shaftesbury.co.uk