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CARNABY LAUNCHES 360° VIRTUAL TOUR THAT ALLOWS VIEWERS TO EXPERIENCE THE NEW CHRISTMAS LIGHT INSTALLATION FROM ANYWHERE IN THE WORLD
Carnaby is world renowned for its Christmas installations and this year celebrates those iconic moments from the past 25 years of seasonal lights, to create a breath-taking medley of the most coveted pieces. For those unable to visit in person, Carnaby has an online 360° experience that allows visitors to fly through the streets and get up close to the installation. The added bonus is that you can share the digital experience with anyone else in the world at the same time, making this a sharable immersive experience you can enjoy from home for free. https://www.carnaby.co.uk/christmas/
Viewers can enter Carnaby Street on the 360° virtual tour under the landmark arch which is embellished in shimmer disk sequins and carnival decorations, nearby a giant inflatable globe is decorated with ‘Carnaby Welcomes The World’. Choose to fly through at street level, or 10ft high in the sky, gliding to view pieces from 14 different past themes including neon lyrics from Queen’s Bohemian Rhapsody, glittering Rolling Stones tongues, oversized robins, a giant snowman, colourful palm trees from Carnaby Carnival as well as underwater scenes. Explore Carnaby Street, Newburgh Street, Foubert’s Place and Kingly Court or venture on to Ganton Street to fly through the giant light bulb installation.
Simon Quayle, Director, Shaftesbury says: "We are delighted to be able to share the Carnaby Christmas experience in this digital way. We hope that the 360° tour brings fun and joy to family and friends around the world to see the amazing installation.”
The charity partner for this year is Choose Love who highlights and supports the urgent need to raise funds for refugees around the world. Choose Love has a pop up shop at 15-17 Foubert’s Place selling a collection of limited edition products, along with refugee gifting packages, with a constant stream of celebrity guests popping in to serve customers.
Dawn O’Porter, Choose Love ambassador says: “Since we started Choose Love 7 years ago, we have loved our annual Christmas pop-ups. We get to meet so many new and old friends and everyone comes together in the most magical way to help make sure we can support refugees and displaced people throughout the winter months. And, of course, the iconic Carnaby street feels like the perfect home for us. We can't wait to be back there!”
The ‘Carnaby Celebrates’ light installation incorporates low-energy LEDs throughout the display, as well as operating on a timer system for the Christmas period to reduce energy consumption.
Carnaby.co.uk @CarnabyLondon #CarnabyChristmas
Notes to Editors:
Shaftesbury owns and manages a 16 acre property portfolio in the liveliest parts of London's West End. The portfolio comprises of restaurants, cafés, pubs and shops, extending to apartments and offices in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, it also includes substantial ownerships in East and West Covent Garden, Soho and Fitzrovia.
We focus on the sustainable re-use of existing buildings and aim to minimise the environmental impact of our operations across the business. We are committed to engaging and working with the community in which we operate and therefore our Community Investment Programme’s aim is to support young people and our communities in Westminster and Camden. We align our activities and support with organisations which are active in the West End, including those which support the arts, community groups, schools and charities, and those which focus on local social issues and environmental challenges. @shaftesburyplc /shaftesbury.co.uk
Carnaby is in the heart of London’s West End, where over 100 retail brands of quality and distinction and over 60 independent restaurants, cafes and bars can be found across 14 streets, including the world famous Carnaby Street. Carnaby is a unique and iconic experiential shopping, dining and leisure destination.
Follow @CarnabyLondon and visit Carnaby.co.uk for full updates, news and information.
About Choose Love
The Choose Love store is the world’s first shop that sells real items for refugees and displaced communities. From baby essentials, hot meals and sleeping bags, to services like medical care, legal aid and LGBTQ+ support - everything you buy at Choose Love is delivered to the people that need it most. Over the last six years, this pioneering model has provided refugees and displaced communities across Europe, the Middle East and along the US-Mexico border with urgently-needed supplies and the tools to begin to rebuild their lives.
Choose Love does whatever it takes to provide refugees and displaced people with everything from lifesaving rescue boats to food and legal advice. We’ve supported over 250 fast-acting community organisations around the world - all powered by a vision of a world that chooses love and justice every day, for everyone.
Visit Choose.love and follow @ChooseLove for more information
Josie Naughton, Choose Love founder says: “We are so happy to be back with our Carnaby family once again this year! As always, at the Choose Love shop we'll have lots of lovely Christmas gifts with heart, starting at just £10, and plenty of celebrity friends popping in to help out!”