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EXCITING NEW POP-UPS OPEN ON BERWICK STREET, SOHO
An exciting lineup of independent fashion, lifestyle and culture pop-ups opens on Berwick Street this week in the heart of Soho; A State of Nature, Museum of Youth Culture, Soho Space; China Exchange, Are You Mad, and Thomas Knights Red Hot.
A State of Nature is an independent British label who recently won the Soho Incubator Project, a competition that gave budding UK brands the chance to win a 3 month rent free pop-up shop. The non gender specific collection includes beautiful hand crafted shirting, trousers, outerwear and accessories, all ethically made in London by skilled craftspeople with the company setting out to make products that stand the test of time. Owners Barbara Fidler-Wieruszewska and Nick Eisa are based in the shop where customers can see the clothes being made. (99 Berwick Street).
Are You Mad is a workshop space where customers can bring in their own rubbish, learn about plastic recycling and have the experience to turn it into something creative. The pioneering plastic recycling experiment collects plastic waste from local businesses, shoppers and their growing community, which is then sorted, shredded, and turned into beautiful new objects including coasters, hair combs, buttons, incense holders and furniture. Prices start at 50p and range up to £15,000 with over 100 different products available. (96/97 Berwick Street).
Photographer Thomas Knights showcases his exhibition Red Hot. The theme is an array of inspirational stories of redhead success. Dancers, actors, singers, models, athletes and content creators step into the spotlight and tell their ‘Own It’ story. The exhibition space will also run a series of talks including; 10th December Daniel James Greenway and Terrence Higgins Trust discuss defining Own It moments and living with HIV and on 15th December, Jamie Boy King and Shon Faye discuss gender identity and defining Own It moments. (102 Berwick Street)
Museum of Youth Culture is an emerging museum dedicated to the styles, sounds and social movements innovated by young people over the last 100 years. Championing the impact of youth on modern society, the Museum of Youth Culture is formed from the archives of YOUTH CLUB, a non-profit Heritage & Arts Council Funded collection incorporating photographs, ephemera and educational texts from photographers, writers, contributors and the public celebrating our shared youth culture history. From the bomb-site Bicycle racers in post-war 1940s London, to the Acid House ravers of 1980s Northern England, the Museum of Youth Culture empowers the extraordinary everyday stories of growing up in Britain. The pop-up has books, prints, posters & plenty more gifts for sale. (95 Berwick Street)
Soho Space is a dedicated rotating space for start-up businesses and charities. There will be a rolling programme of activations throughout Christmas into the New Year. China Exchange and Museum of Soho are two of the brands occupying the space throughout December and January. Whilst visiting China Exchange in December expect exhibitions, workshops, panel talks and performances such as Palm to Palm, an interactive performance led workshop. (98 Berwick Street).
The new line up of stores join well-renowned and independent brands in the neighbourhood from Oliver Spencer, Supreme, Dunno. Curated and Footpatrol.
Follow @ThisIsSoho and visit ThisIsSoho.co.uk for full updates, news and information
Notes to Editor:
Soho is the creative hub of London’s West End with a vibrant mix of independent and concept fashion stores, restaurants and bars. Shaftesbury’s Soho portfolio includes 39 shops and 31 restaurants, bars and cafes across several Soho streets including Berwick St, Broadwick St, Denman Street and Brewer Street.
@ThisIsSoho / ThisIsSoho.co.uk
Shaftesbury owns and manages a 16 acre property portfolio in the liveliest parts of London's West End. The portfolio comprises of restaurants, cafés, pubs and shops, extending to apartments and offices in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, it also includes substantial ownerships in East and West Covent Garden, Soho and Fitzrovia.
We focus on the sustainable re-use of existing buildings and aim to minimise the environmental impact of our operations across the business. We are committed to engaging and working with the community in which we operate and therefore our Community Investment Programme’s aim is to support young people and our communities in Westminster and Camden. We align our activities and support with organisations which are active in the West End, including those which support the arts, community groups, schools and charities, and those which focus on local social issues and environmental challenges. @shaftesburyplc /shaftesbury.co.uk