SEASONED MAGURO GROUP TO LAUNCH DEBUT ‘POCHA’ CONCEPT IN CHINATOWN LONDON

Shaftesbury has announced that experienced restaurateurs Maguro Group have selected Chinatown London to launch their debut casual Korean BBQ concept, Pochawa Grill.

Inspired by Pocha – a shortened version of the word Pojangmacha, which refers to a Korean street food stall or restaurant on wheels – Pochawa Grill will open at 29 Wardour Street later this year. The 1,670 sq ft eatery will champion Korean culture in food, drink, and music, offering much-loved street food dishes. The food menu will include Tofu Kimchi and a ramen-tteokbokki hybrid called Rabokki, alongside relaxed meals for sharing, such as a spicy squid and pork stir-fry known as Osam-Bulgogi.

Exclusively importing the popular Korean spirit, Soju, the Chinatown London restaurant’s drinks menu will feature traditional East Asian beverages and a casual cocktail menu. Designed to be a K-culture playground, Pochawa Grill’s interior will celebrate traditional Korean pubs and cater to 50 covers.

Founded in 2009, Maguro Group operates five sites across London. Their relaxed BBQ restaurant further evolves the Korean offer within Chinatown London, complementing the likes of DIY concept Olle, chicken brand Wing Wing, and retailer Oseyo. Together with recently opened supermarket and eatery Seoul Plaza, this signing emphasises the destination as Europe’s leading location for a diverse and authentic ESEA offer.

Julia Wilkinson, Restaurant Director at Shaftesbury, commented: “Chinatown London continues to attract debut concepts, from proven operators in the UK and across the ESEA region. Maguro Group’s Pochawa Grill will be a great addition to the bustling Wardour Street, further reflecting the trends and traditions our community love, and have come to expect from Chinatown London.”

Jae Cho, Director, Maguro Group, added: “Pochawa Grill is something we have been extremely excited about for a while now, and we are delighted to be announcing the next step in Maguro Group’s culinary journey. Chinatown London is one of the world’s most dynamic and exciting dining scenes, and a must have location for East Asian concepts, so it feels only natural to launch our first Kculture inspired restaurant here.”

This news comes as Chinatown London is set to announce a swathe of new openings, including: Hong Kong café and restaurant The Eight, Korean supermarket and eatery Seoul Plaza, hand-pulled noodle concept Kung Fu Noodle, and Sichuan soup restaurant Zhang Liang Malatang.

Further information can be found @ChinatownLondon and www.chinatown.co.uk

ENDS

For further media enquiries please contact: 

Daniel Bleach – +44 (0) 7495 461 545 / [email protected]

Chinatown London

China is changing and traditional values are being complemented by new ideals and trends, inspired by other parts of the Far East and the West.  This is influencing what Chinese people and visitors expect in Chinatown.  Shaftesbury understands this and is experiencing directly the evolution of China, spending time in its cities to see, taste and hear what is happening first hand. 

Whilst inherently Chinese, under Shaftesbury’s long-term curation and partnership with the community, Chinatown is evolving to reflect the changes occurring in the Far East, creating is a mix of tradition and modernism that makes cities such as Shanghai, Beijing, Tokyo and Seoul some of the most exciting places in the world.  Centrally located and one of the bestconnected destinations in the capital, Chinatown is served by many underground stations, as well as the Elizabeth line at Tottenham Court Road.

中国城

 中国正在经历翻天覆地的变化，而在东亚其它地区和西方的影响下，中国的许多传统价值也正 在和新的理念与潮流相融合。这样的变化也在影响着中国人与其他地方游客对中国城的看法与 期待。Shaftesbury 对这样的趋势有着深刻的理解，而且也对中国的高速发展有着直接的体 会。在过去的一段时间里，Shaftesbury 的一些员工被派往中国，亲自去观看、去品尝、去倾 听今天中国的脉搏。

虽然伦敦中国城本质上还是中国传统的延伸，但在 Shaftesbury 长期的精心策划与管理下，并 且在与当地社群的合作下，中国城正在成为反映亚洲巨变的一面镜子。如今，中国城和上海、 北京、东京、首尔等等许多令人激动的亚洲城市一样，成为了一个传统与现代相互碰撞、相互 融合的地方。

Shaftesbury

Shaftesbury owns and manages a 16 acre property portfolio in the liveliest parts of London's West End. The portfolio comprises of restaurants, cafés, pubs and shops, extending to apartments and offices in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, together with substantial ownerships in East and West Covent Garden, Soho and Fitzrovia. 

All our properties are close to the main West End Underground stations, and within ten minutes’ walk of the two West End transport hubs for the Elizabeth Line, at Tottenham Court Road and Bond Street.

@shaftesburyplc shaftesbury.co.uk

Shaftesbury 在伦敦最有活力的西区（WestEnd）拥有、管理的地产组合总面积达到 16 英亩。 这些以餐饮、娱乐和零售为主，以公寓和办公室为延伸的地产组合集中于抢手且繁荣的卡纳比 大街（Carnaby）、七晷区（Seven Dials）和中国城（Chinatown）区域。同时，Shaftesbury 在科文特花园（Covent Garden）东、西两侧、Soho 区和菲茨罗维亚区（Fitzrovia）也拥有大 量地产。

Shaftesbury 的地产不仅全都毗邻伦敦西区的各大地铁站，同时紧邻横贯城铁“伊丽莎白线”（ Elizabeth Line）上两个西区交通枢纽站——托特纳姆法院路（Tottenham Court Road）站和邦 德街（Bond Street）站均在步行 10 分钟范围内。