SEVEN DIALS ANNOUNCES SUMMER SESSIONS, JULY’S HOTTEST ONE-DAY EVENT Saturday 30th July 2022, 12-6pm

Seven Dials presents Summer Sessions, a one-day festival with live music, flower crown making, skate ramp, al fresco dining, in store discounts and more right in the heart of London’s West End!

On the 30th of July, Seven Dials Summer Sessions event will be taking over all seven streets of the West End destination, creating the ultimate celebration of everything summer.

Throughout the day, ticket holders can look forward to a range of events including; live music performances, flower crown making, tarot card reading, hair-braiding, glitter and floral artists, and even professional performances on Seven Dials’ first-ever skate ramp! The entirety of Seven Dials will be pedestrianised on the day and the dial will be covered in AstroTurf so that visitors can sit outside and enjoy the sun, all whilst sipping on a summery cocktail.

There will also be a charity tombola running with some amazing prizes on offer, as well as a silent disco in Neal’s Yard, a wellness stage, an ice-cream tricycle and much more.

Seven Dials will also be supporting their ongoing charity partner, Young Camden Foundation, during the celebrations. All donations to their local tap points will go towards supporting the local, younger generation by addressing longstanding and complex issues such as digital poverty, youth safety and mental health.

Main Stage Entertainment

Alongside an array of on-street entertainment and activities, our main stage on the Dial, between Mercer and Earlham Street, will be hosting a stellar lineup of amazing musicians throughout the day. From the soulful sounds of Victor Ray, to the funky tunes of Zebede, Summer Sessions’ mainstage will be the perfect soundtrack to the day.

Click here to check out the full lineup.

Summer Sessions will also be kicking off August’s Unplugged season, with musicians playing every Saturday throughout the month!

Events and Activities

Making sure there is something for everyone, there will be a host of on-street activities as well as masterclasses by some of our amazing brands:

Activities and masterclasses include:

● Wellness stage with classes from Stretch Inc and Digme

● Flower crown-making workshop hosted by the Flower Appreciation Society

● Skate ramp performances from Route One, with accompanying pop-ups from Vintage Threads and Mate.Bike

● Bubbleologist and balloon artist

● Black cab photo booth and 360 photo booth experience

● Tarot card reading

● Hair braiding

● Silent disco in Neal’s Yard

● Glitter and Floral face art

● Smelling station by Experimental Perfume Club

● Ice-cream tricycle at Away

● Outdoor bars from Seven Dials Market and The Radisson

● Iced coffees and treats from Apple Butter Cafe

● Mate.Bike personalisation sessions

● Refreshments in-store at Le Labo, Lumas, Ollie Quinn, and Jimmy Fairly

● Cinnamon Social sampling at Ole & Steen

● Complimentary hand and arm treatments at Neal’s Yard Remedies

● Sparkling wine served from a Rathfinny bicycle outside Covent Garden Hotel

● Cocktail masterclasses at St Martins House

Discounts and Prizes

Finally, the brands of Seven Dials are offering a selection of great discounts and prizes for all ticket holders.

There will be a chance to win some amazing prizes with our charity tombolas including; gift vouchers from Ron Dorff, Vintage Threads, Seven Dials Market and Ole & Steen, a meal for two at Homeslice or The Patate, a goody bag from Experimental Perfume Club, a silk screen print from Adorn the Common, and a fragrance from Miller Harris.

A number of brands will also be offering discounts and gifts with purchase over the weekend including; Adorn the Common, Rossopomodoro, Kiehls, Nappa Dori, Astley Clarke, Ole & Steen, Hotel Chocolat, Farah, The Patate, Ollie Quinn, Superga and many more!

Sign up to the Seven Dials newsletter here for updates on the Seven Dials Summer Sessions, as well as a complimentary ticket, granting access to the tombolas, area discounts, and entry to all events.

ENDS

For full line-up and list of all brand activity visit SevenDials.co.uk @7DialsLondon #SevenDials

For more information, please contact Caitlin Bannon at [email protected]

About Seven Dials

Seven Dials is home to 95 shops, including international flagships and concept stores, renowned beauty and grooming salons as well as over 50 vibrant cafes, restaurants, bars, pubs, and a thriving residential community. The area comprises Monmouth Street, Earlham Street, Neal Street, Shorts Gardens, Neal’s Yard, Endell Street, Shelton Street, Mercer Street, and the Seven Dials Sundial Pillar. Combined with two luxury hotels, five theatres, two private members clubs, and a large number of apartments and offices, Seven Dials is a unique retail and leisure destination in the heart of London.

@7DialsLondon www.SevenDials.co.uk

About Shaftesbury

Shaftesbury owns and manages a 16-acre property portfolio in the liveliest parts of London's West End. The portfolio comprises restaurants, cafés, pubs and shops, extending to apartments and offices in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, together with substantial ownerships in East and West Covent Garden, Soho and Fitzrovia. All our properties are close to the main West End Underground stations, and within ten minutes walk of the two West End transport hubs for the Elizabeth Line, at Tottenham Court Road and Bond Street.

@shaftesburyplc www.Shaftesbury.co.uk