SEVEN DIALS CELEBRATES QUEEN’S PLATINUM JUBILEE

Enjoy a four-day celebration to mark the Queen’s Platinum Jubilee in Seven Dials with live music, workshops, '50s-themed food and drink and much more right in the heart of London’s West End

From Thursday 2nd - Sunday 5th June 2022, the Seven Dials Platinum Jubilee celebrations will take over the seven streets of the West End neighbourhood. Visitors can expect four days of events, activities, entertainment and bespoke menus that celebrate all things 1950s, the decade of the Queen’s coronation.

Ticket holders can expect a range of events including flower crown making, royal afternoon teas, a burlesque class and 1950s treats, paired with on-street entertainment and prizes as well as in-store discounts and offers from some of the area’s iconic brands.

Seven Dials will also be supporting their ongoing charity partner, Young Camden Foundation, during the celebrations. All donations to their local tap points will go towards supporting the local, younger generation by addressing longstanding and complex issues such as digital poverty, youth safety and mental health.

Events and Activities

To get visitors in the Jubilee spirit, a variety of our amazing brands will be hosting workshops and masterclasses over the weekend.

Workshops and masterclasses include:

• A flower crown-making workshop hosted by the Flower Appreciation Society

• A ‘50s-style group stretching class with ‘50s activewear and music from Stretch Inc

• A burlesque class at Coco de Mer with the legendary Miss Fallon Dee

• A 1950s blow-dry at hair salon Karine Jackson

• An in-depth skin consultation at Kiehl’s and the chance to create a unique royal skincare routine at Fresh

• A Queen-themed Y2K nail art pop-up at Skinnydip so visitors can get a royal manicure

• The opportunity to sample retro treats such as pineapple upside-down cake and Jubilee ice cream sundaes at Apple Butter, a limited edition ‘50s pizza at Homeslice and a Royal Afternoon Tea at the Covent Garden Hotel

• Specialist cocktails at Seven Dials Market, The Escapologist, and St Martin’s House and an English sparkling wine flight at Compagnie Des Vins Surnaturels’

• Finally, Tatty Devine will be relaunching their limited edition bunting necklace and Experimental Perfume Club has released a limited-edition fragrance inspired by the Jubilee, both of which can be purchased at their flagship stores around the Dial

Seven Dials Unplugged

To get visitors in the Jubilee spirit, popular acoustic music series Seven Dials Unplugged is back with a 1950s twist! From the laidback sounds of Cheriton and the soulful vocals of Leah Rose to the Jazz vocals of The Lollipops and heartfelt tunes of Jessica de Giudici, the seven streets will be alive with the sounds of the ‘50s all weekend long.

Discounts and Prizes

Throughout the weekend there will also be the chance to win several prizes, with a charity tombola running at two information points on Earlham Street and Monmouth Street. Ticket holders can win anything from breakfast for two at Apple Butter to a £200 cut and colour at Karine Jackson. To enter, visitors will need to show their tickets and tap to donate to the Young Camden Foundation.

A number of brands will also be offering discounts and gifts with purchase over the weekend including Dinny Hall, MATE.Bike, Astley Clarke, Kiehls, Stretch Inc, Neal’s Yard Remedies, Caudalie, SkinnyDip, Superga and Bloch.

As well as an array of jubilant events and regal activities, there are seven luxury hampers up for grabs filled with prizes to make anyone feel like royalty. From a bottle of Sicilian wine from Casanova and Daughters and a box of chocolates from Pierre Hermé to a succulent from Hidden Planet and a candle from Coco de Mer, there is something for everyone to enjoy.

Sign up to the Seven Dials newsletter here for updates on the Seven Dials Platinum Jubilee celebrations, as well as a dedicated ticket, granting access to the tombola, area discounts and entry to events.

ENDS

For full line-up and list of all brand activity visit SevenDials.co.uk SevenDials.co.uk @7DialsLondon #SevenDials #Festival30

For more information, please contact Natalie Bigbie at [email protected]

Notes to Editors:

Seven Dials is home to 95 shops, including international flagships and concept stores, renowned beauty and grooming salons as well as over 90 vibrant cafes, restaurants, bars and pubs. The area comprises of Monmouth Street, Earlham Street, Neal Street, Shorts Gardens, Neal’s Yard, Endell Street, Shelton Street, Mercer Street and the Seven Dials monument. Combined with two luxury hotels, five theatres, two private members clubs, a large number of apartments and offices, Seven Dials is a unique retail and leisure destination in the heart of London.

About Shaftesbury

Shaftesbury owns and manages a 16-acre property portfolio in the liveliest parts of London's West End. The portfolio comprises of restaurants, cafés, pubs and shops, extending to apartments and offices in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, together with substantial ownerships in East and West Covent Garden, Soho and Fitzrovia. All our properties are close to the main West End Underground stations, and within ten minutes’ walk of the two West End transport hubs for the Elizabeth Line, at Tottenham Court Road and Bond Street.

@shaftesburyplc shaftesbury.co.uk