SHAFTESBURY ANNOUNCES THE OPENING OF NICCE’S FLAGSHIP STORE ON CARNABY STREET

Shaftesbury announces the opening of NICCE’S flagship store on Carnaby Street. The 1,400 sq ft store spans two floors and opens in Spring. It will be located on the corner of Carnaby Street and Beak Street at 57 Carnaby Street. The store will be the first physical flagship store for the London based brand.

Samantha Bain-Mollison, Retail Director Shaftesbury says: "We are happy to announce that NICCE will open their first physical flagship store on Carnaby Street in such a prime location under the iconic 'Welcome to Carnaby Street' arch. We are looking forward to being a part of NICCE's new direction and are excited about the future of the brand."

London, Spring 2022; NICCE has announced the opening of its flagship store in London in the famous, pedestrianised shopping area of Carnaby. At a time of evolution in the NICCE brand, the physical space will allow consumers to engage with the product and experience the brand in real-time.

The flagship store opening is set against a backdrop of strong, double-digit growth over the past few years and continued Global reach through the brands retail partners and online store.

“The opening of our NICCE flagship store in Carnaby is part of our continued investment into direct-to-customer, accelerating the brand’s awareness through a priority retail trade zone and providing a space for customer interaction and community building, that remains at the core of our brand  values.” Matt Bullock, Chief Commercial Officer

The space will also host a variety of dynamic events and customer activations, expanding out from the brands N-Studio division, acting as a hub to inspire, support and nurture the NICCE consumer.

2022 marks an exciting time for the NICCE brand, with a new collection and direction set to be unveiled over the next few months.

NICCE

In 2013, NICCE was founded by Mitchel Galvin-Farnol who identified a gap in the market for clean, simple, quality contemporary casualwear and streetwear.

The new store is the second bricks and mortar shop for NICCE who also have a presence in Wembley Park with NICCE Outlet.

www.nicceclothing.com // @nicce

Carnaby

Carnaby is in the heart of London’s West End, where over 100 retail brands of quality and distinction and over 60 independent restaurants, cafes and bars can be found across 14 streets, including the world famous Carnaby Street. Carnaby is a unique and iconic experiential shopping, dining and leisure destination. Due to the current situation, Carnaby’s shops, restaurants, cafes and bars have temporarily closed, however we continue to support brands who are trading online and we look forward to welcoming visitors back to Carnaby when it is safe to do so.

Follow @CarnabyLondon and visit Carnaby.co.uk for full updates, news and information.

Shaftesbury

Shaftesbury owns and manages a 16 acre property portfolio in the liveliest parts of London's West End. The portfolio comprises of restaurants, cafés, pubs and shops, extending to apartments and offices in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, together with substantial ownerships in East and West Covent Garden, Soho and Fitzrovia.

All our properties are close to the main West End Underground stations, and within ten minutes’ walk of the two West End transport hubs for the Elizabeth Line, at Tottenham Court Road and Bond Street.

@shaftesburyplc shaftesbury.co.uk

For further information and images please contact Meghan Ryan/ Hannah Deacon at Sister London

Meghan.Ryan@sisterlondon.com / hannah.deacon@sisterlondon.com