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After the successful acquisition of the 200 year ungeared leasehold in the lower floors of 92-104 Berwick Street, Shaftesbury unveils the new units today in the heart of Soho. The first phase will consist of a selection of hand picked pop-ups, followed by a longer term strategy to curate a mix of independent and ‘London first’ stores and restaurants.

The line up joins well-renowned and one off brands including Oliver Spencer, Footpatrol, Dunno. Curated and Nudie Jeans as well as Soho’s vibrant restaurant scene such as Duck & Rice, Inko Nito and newcomers Maresco and Miznon.

The units consist of a total spacious 16,400 sq.ft. of retail accommodation and 3,600 sq.ft. which is suitable for restaurant use. The creation of 11 new units will bring exciting opportunities for new retailers and F&B concepts.

The line up:

Soho Space will be located at 98 Berwick Street and is a dedicated rotating concept store for small British businesses, charities and activations. Soho Space will have a rolling programme of activations throughout December into the New Year. First up is China Exchange who will bring together artists, community members and volunteers to create unique and beautiful products that share the hidden stories of London’s Chinatown. The products are sold to fund heritage and community projects and the store will showcase the high quality small batch produced ‘Made in Chinatown’ range including the brand new Layers of Chinatown created through artist Cherie Kwok. The shop will also host workshops and community-focused activities including Yours, Mine, Ours, a new exhibition focused on identity, inclusion, china mug as well as this art print.

99 Berwick Street will see the first standalone store for independent British label A State of Nature, winner of The Incubator Project competition which gave budding UK brands the chance to win a free pop up for 3 months until March 2023. The non gender specific collection includes shirting, trousers, outerwear and accessories and is ethically made in London by skilled craftspeople with the company setting out to make products that stand the test of time. Owners Barbara Fidler-Wieruszewska and Nick Eisa are based in the shop where customers can see the clothes being made.

Following their successful pop up in Carnaby, Are You Mad will open at 96/ 97 Berwick Street. Beyond existing as a store, Are You Mad will also be open as a workshop space where customers can bring in their rubbish, learn about plastic recycling and have the opportunity to turn their own trash into something creative. The plastic recycling experiment collects plastic waste from local businesses, shoppers and their growing community, which is then sorted, shredded, and turned into new objects, including the build of the shop itself. Items can be created as one-off custom products, including coasters, buttons, hair combs, incense holders and furniture. Prices start at 50p and range up to £15,000 with over 100 different products available.

Thomas Knights is an exciting British photographer who will be showcasing his exhibition Red Hot in 102 Berwick Street. For his first exhibition in five years, Red Hot will showcase an array of inspirational stories of redhead success. Dancers, actors, singers, models, athletes and content creators step into the spotlight and tell their ‘Own It’ story. The exhibition space will also run a series of talks including; 10th December Daniel James Greenway and Terrence Higgins Trust discuss defining Own It moments and living with HIV and on 15th December, Jamie Boy King and Shon Faye discuss gender identity and defining Own It moments.

The Museum of Youth Culture will open at 95 Berwick Street. This is an exciting independent museum dedicated to the styles, sounds and social movements innovated by young people over the last 100 years. Championing the impact of youth on modern society, the Museum of Youth Culture is formed from the archives of YOUTH CLUB, a non-profit Heritage & Arts Council Funded collection incorporating photographs, ephemera and educational texts from photographers, writers, contributors and the public celebrating our shared youth culture history. From the bomb-site Bicycle racers in post-war 1940s London, to the Acid House ravers of 1980s Northern England, the Museum of Youth Culture empowers the extraordinary everyday stories of growing up in Britain.

Andrew Price, Property Director, Shaftesbury commented: “Taking ownership of a new site of this scale in a destination like Berwick Street is a rare opportunity. This development is the latest realisation of our vision to create destinations that surprise and entertain new and returning visitors, bringing some very special retail and restaurant businesses to this part of Soho.”

Samantha Bain-Mollison, Retail Director, Shaftesbury commented: “Launching these new spaces with a mix of pop-ups will give exciting independent businesses and charities the chance to reach the Soho community, alongside the more established brands here. Our ambition is that the new development will continue to attract a diverse mix of flagship, digital native and independent tenants that adds to the array of exciting concepts and complements the village culture in this exceptional location.”

@ThisIsSoho / ThisIsSoho.co.uk
For more information please contact Sister London:

[email protected] / [email protected] 020 7287 9601

Notes to Editors: Soho

Soho is the creative hub of London’s West End with a vibrant mix of independent and concept fashion stores, restaurants and bars. Shaftesbury’s Soho portfolio includes 39 shops and 31 restaurants, bars and cafes across several Soho streets including Berwick St, Broadwick St, Denman Street and Brewer Street.

@ThisIsSoho / ThisIsSoho.co.uk

About Shaftesbury

Shaftesbury owns and manages a 16 acre property portfolio in the liveliest parts of London's West End. The portfolio comprises of restaurants, cafés, pubs and shops, extending to apartments and offices in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, it also includes substantial ownerships in East and West Covent Garden, Soho and Fitzrovia.

We focus on the sustainable re-use of existing buildings and aim to minimise the environmental impact of our operations across the business. We are committed to engaging and working with the community in which we operate and therefore our Community Investment Programme’s aim is to support young people and our communities in Westminster and Camden. We align our activities and support with organisations which are active in the West End, including those which support the arts, community groups, schools and charities, and those which focus on local social issues and environmental challenges. @shaftesburyplc /shaftesbury.co.uk