Start the festivities at Seven Dials’ Winter Warm Up this November

Seven Dials presents Winter Warm Up - a joyous evening of winter entertainment, festive workshops, seasonal food, and Christmas shopping in the heart of London’s West End

Visit Seven Dials on Thursday 17th November, as Seven Dials’ Winter Warm Up event kicks off the festive season. Free to all, ticket holders can experience a variety of festive workshops, seasonal food, on-street entertainment, and exclusive discounts - warming the hearts, minds, and hands of all in attendance.

With the entirety of Seven Dials’ streets pedestrianised, visitors can see the unveiling of the new festive decorations, with sparkling starbursts illuminating the seven streets through cosy hues of amber and pink. Neal’s Yard Festive Arch can be brought to life with a tap point donation to Seven Dials’ charity partner, The Connection, who are operating a coat drop station throughout the evening.

Visitors taking in the views can grab a complimentary Winter Warm Up cocktail, mocktail or toasted marshmallows, or sample seasonal menus from Seven Dials’ cafes, bars and restaurants. Taking to the stage around the Dial will be the Creative Vocal Freedom Choir, providing a seasonal soundtrack of classics to the evening, and LED light performers with vivid 15 minute shows.

Ticket holders can also embrace the festivities by taking part in free interactive workshops found throughout the seven streets. From candle, wreath and cracker making, to an eco-friendly face glitter station, there’s an activity for everyone at Winter Warm Up.

Register for your free ticket here.

ENTERTAINMENT & WORKSHOPS

Winter Warm Up has something for all ages. Visitors can take advantage of nighttime winter skincare consultations at Kiehls, home scenting candle and diffuser workshops at Miller Harris, or winter fragrance blending consultations at Experimental Perfume Company.

Seven Dials Market will also be home to a free sustainable wrapping station. Providing a convenient stop for eco-conscious shoppers, it’s the perfect place for visitors to enjoy a complimentary mulled wine while waiting.

For those looking to explore the Dial, the Seven Harts of Seven Dials treasure hunt will be the perfect way to do so. Collect a treasure map from an information booth and wander through the streets to discover seven special vinyls found on store windows. After finding them all and marking the hunt card, simply deposit the card back at an information booth to be in with a chance of winning up to £200 of exclusive prizes from Seven Dials stores.

● Soothing sounds of Creative Vocal Freedom Choir

● Roaming LED performers

● Eco-friendly face glitter

● Wreath-making workshop

● Candle-making workshop

● Christmas cracker-making workshop

● Calligraphers and wrapping services for all your gifting needs

● Artist Silhouette Cuttings at Astley Clarke

● Winter fragrance blending consultations at Experimental Perfume Company

● Bespoke nighttime winter skincare consultations at Kiehls

● Home scenting candle and diffuser workshop at Miller Harris

● Furoshiki gift wrapping workshop at Neal’s Yard Remedies

● Warm Up yoga session at Digme Fitness

For the full line-up of workshops and entertainment, click here.

SHOPPING

With extended opening hours until 9pm, Seven Dials’ brands are offering discounts up to 20% and complimentary treats and gifts in-store. From cheese and wine in Aesop, to Prosecco in Ron Dorff, mince pies in Murdock, and a free gift with purchases at Kiehl’s, there’s something for everyone.

For getaway gifting, head to Away, where they’ll be offering complimentary luggage tag personalisation. Adorn the Common will also be hosting a talented calligrapher, ensuring shoppers’ gift tags and cards have an elegant twist.

Please see here for more details on all in-store discounts.

FOOD & DRINK

Visitors to Winter Warm Up will find festive specials at the likes of The Escapologist, where Winter Cosmos will be served, as well as tongue-tingling hot chocolate from Hotel Chocolat, and soft ‘n’ spicy mulled wine at Seven Dials Market. For those in the mood for s’mores and saki, head to Flesh and Buns for a unique festive combination.

BrewDog have even created four brand new winter-warming cocktails, including their Cinnamon Spiced Negroni and Black Forest Mule - all served in biodegradable cups to be enjoyed while exploring. If savoury treats are preferred, attendees can head to Chick ‘n’ Sours for festive mac ‘n’ cheese bowls and their brand new Flake Shake to finish it all off.

Please see here for more details on all food and beverage offerings.

_______

Sign up to the Seven Dials newsletter here for updates on Seven Dials’ Winter Warm Up, as well as a complimentary ticket to secure free seasonal food and drink treats, exclusive discounts and workshop sessions.

ENDS

Notes to editors:

For T&Cs, full line-up and a list of all brand activity visit SevenDials.co.uk | @7DialsLondon | #SevenDials.

All experiences are limited and while stocks last, challenge 25 will be in operation please refer to the T&C’s online for full details.

Seven Dials’ Christmas decorations use low-energy LEDs, and as in previous years, will be placed on timers to conserve energy. The festive set-up will be reused in the coming years to minimise waste and ensure a responsible approach to our environment.

For more information, please contact [email protected]

About Seven Dials

Seven Dials is home to 95 shops, including international flagships and concept stores, renowned beauty and grooming salons as well as over 50 vibrant cafes, restaurants, bars, pubs, and a thriving residential community. The area comprises of Monmouth Street, Earlham Street, Neal Street, Shorts Gardens, Neal’s Yard, Endell Street, Shelton Street, Mercer Street and the Seven Dials Sundial Pillar. Combined with two luxury hotels, five theatres, two private members clubs, a large number of apartments and offices, Seven Dials is a unique retail and leisure destination in the heart of London. Sevendials.co.uk @7DialsLondon

About Shaftesbury

Shaftesbury owns and manages a 16 acre property portfolio in the liveliest parts of London's West End. The portfolio comprises restaurants, cafés, pubs and shops, extending to apartments and offices in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, together with substantial ownerships in East and West Covent Garden, Soho and Fitzrovia. All our properties are close to the main West End Underground stations, and within ten minutes’ walk of the two West End transport hubs for the Elizabeth Line, at Tottenham Court Road and Bond Street. @shaftesburyplc shaftesbury.co.uk